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Without a clear strategy on the a web site should deliver many companies are led from the website development agency they tend to build the site. The result achieved will ultimately depend on the setting with the personnel running (or being employed by) the company. They may be from a branding or simply artistic, graphics, background, they could offer an IT background or they could be focussed on business development.
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In order to achieve this, it is important to minimise using images. They may enhance a web site page, but it is far better to avoid placing way too many with a page. Instead, keep things simple by making use of HTML. You will see that major sites have very few images and this is because for the children the strain time is essential. Simple is frequently best. Optimise the photographs just before placing them on your own site. They should be in jpeg of gif format. You can also minimise how big an image by seeking the colours you need from the color palette, so the less colours you ultimately choose, the less how big is the style.